Patricia La Bella

Digital/Content Marketing Specialist at Genus Technologies

Patricia La Bella has a diverse and extensive work experience spanning over several decades. Patricia began their career in the US Army as a Topographic Engineer and Military Intelligence Specialist, where they created topographic and landmark maps and developed marketing materials. Patricia then worked as a Prepress Specialist at Sundance Litho before moving on to Sunrider International, where they served as a Marketing & Communication Specialist and Production Artist, managing marketing materials and implementing SEO strategies.

Later, Patricia joined Lumina Media as a Marketing Copywriter, responsible for generating sales leads and reaching a B2B and B2C target audience. Patricia then worked at ActivePDF Inc. as a Marketing Communications Manager and Client Success Manager, collaborating with the Marketing Director to create marketing concepts and campaigns.

Patricia also held dual roles at Explainify, where they served as a Marketing Lead and Creative Director, overseeing marketing campaigns and working closely with the Production Team to ensure customer satisfaction. Additionally, they founded, hosted, and produced the Women's World Football Show, a long-running women's soccer podcast.

Currently, Patricia is the Digital/Content Marketing Specialist at Genus Technologies, collaborating with the CMO to execute marketing activities and drive demand generation. Patricia'sresponsibilities include content creation, AI content-related creation, and amplifying marketing efforts.

Throughout their career, Patricia has displayed skills in content creation, copywriting, marketing campaign execution, team management, and leadership.

Patricia La Bella began their education journey in 1982 when they attended the Ft. Belvior U.S. Army School of Topography, where they obtained a Certificate in Topographic Engineering. In 1997, they enrolled in Chaffey College, graduating in 2001 with a Communications Certificate specializing in Communication and Media Studies. Additionally, they attended New Horizons Tech School from 1998 to 1999, earning a Certificate in Software.

In 2015, Patricia furthered their education at Irvine Valley College, focusing on Mass Communication/Media Studies. Patricia completed their studies in 2019, although no specific degree name is indicated.

Throughout their career, Patricia has also acquired various certifications. Patricia obtained a Communications Certificate from Chaffey College in June 2001. Patricia then pursued professional development in marketing by completing the LinkedIn Marketing Solutions Fundamentals in January 2022 and the Cybersecurity Awareness: Phishing and Whaling course in November 2021, both through LinkedIn.

In their pursuit of expanding their marketing knowledge, Patricia also obtained certifications in Contextual Marketing from the HubSpot Academy in March 2023 and Email Marketing from the same institution in February 2019.

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Timeline

  • Digital/Content Marketing Specialist

    February, 2023 - present