Georgia Department of Economic Development
Allyson Baer is an accomplished marketing professional with extensive experience in developing and executing strategic marketing campaigns across various sectors, including tourism, economic development, and education. Currently serving as a Marketing Manager at the Georgia Department of Economic Development since June 2023, Allyson leads initiatives targeting international consumers and manages comprehensive marketing efforts. Previous roles include Director of Marketing at Visit Shreveport-Bossier, Director of Marketing, Communications, and Public Relations at the Greater Shreveport Chamber of Commerce, and Marketing Manager at the Shreveport-Bossier Sports Commission. Allyson also has a background in educational marketing as a Senior Foreign Trainer at Disney English, where engaging teaching methods were implemented for young learners. Allyson's diverse skills were further enhanced as a Success Manager at KSLA News 12 and through various roles at Central Management Company, LLC. Educationally, Allyson holds a Bachelor of Science in Business Administration with a focus on Management and Operations from Northwestern State University.
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Georgia Department of Economic Development
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The Georgia Department of Economic Development (GDEcD) is the state’s sales and marketing arm, the lead agency for attracting new business investment, encouraging the expansion of existing industry and small businesses, align workforce education and training with in-demand jobs, locating new markets for Georgia products, attracting tourists to Georgia, and promoting the state as a destination for arts and location for film, music and digital entertainment projects, as well as planning and mobilizing state resources for economic development.