Lucia Simioni

Lucia Simioni has extensive experience in merchandising and product creation, specializing in children's brands. Currently serving as the Head of Merchandising and Product Creation for Kids at Geox since September 2017, Lucia defines the global strategy for the brand, focusing on profitability and brand equity while leading the merchandising and product design teams. Previously, Lucia held roles such as Brand & Merchandising Manager for Kids at Geox and Sr Footwear Merchandiser at Diesel, where responsibilities included brand strategy and retail merchandising. Earlier career positions included Sr Product & Merchandising Manager and product management roles in footwear, as well as an initial position as Marketing Manager Assistant at Diadora. Academic qualifications include degrees from Università di Trento and Universidad Autónoma de Madrid, along with a high school diploma from Liceo Scientifico.