Roe Tierney

Roe Tierney has over 30 years of experience in marketing and list brokerage. They began their career at Walter Karl/LMC in 1988 as an Assistant to Broker/Merge/Purge Analyst, where they successfully managed merge/purge processing for various clients, optimizing direct mail campaigns. They then joined AZ Marketing in 1995 as a List Broker, leveraging analytical data to maximize client profits. In 1999, Tierney joined Consumer Reports as a Senior Marketing Associate, and later became the Manager of Retention Marketing in 2008. In this role, they led the strategy and execution of traditional and digital retention and gift marketing programs, managed campaign development, model segmentation, testing, analysis, and budgeting for Consumer Reports Magazine. They joined Gerber Life Insurance Company in 2017 as a Marketing Manager.

Roe Tierney holds a Bachelor of Arts degree in Advertising, with a minor in Marketing, from Iona University. The specific years of enrollment are not provided.