Johanna Schulz is a seasoned professional in marketing analytics and business intelligence, currently serving as a Marketing Analytics Consultant and BI Analyst at GoDigital 21 since June 2020. With experience across various roles in marketing and content management, Johanna actively advises organizations on the strategic development of marketing campaigns, conducts market research, and supports decision-making through data analysis. Additional roles include marketing contributions at AACHEN BUILDING EXPERTS e.V. and the German Platform for Technology & Innovation (gpti), as well as content management at BitStone Capital. Previous experience includes positions at Global Student Accommodation and Emma – The Sleep Company, focusing on social media consulting and business development. Johanna Schulz holds a Master of Science in Business Administration - Marketing Analytics from Goethe University Frankfurt and a Bachelor of Science in Econometrics from Johannes Gutenberg University Mainz.
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