Geronimo Productions
Gertjan De Smet is a seasoned creative professional with extensive experience in the advertising and media industries. Currently serving as a Creative Partner at Geronimo Productions and a co-founder of Geronimo Brands since December 2018, Gertjan focuses on developing immersive content and impactful brand communication strategies. Prior roles include Creative/Art Director at BBDO Belgium, overseeing campaigns for various high-profile clients such as Proximus and Mercedes, and Art Director positions at Happiness Anywhere and VML, working on notable brands like Domino's Pizza and Microsoft. Gertjan's international experience includes creative project direction roles at Wunderman Y&R across multiple locations. Education includes a degree from LUCA School of Arts, complemented by foundational studies at VISO.
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Geronimo Productions
The Geronimo-principles saw the light of day many years ago on a Wednesday, never mind how long ago. Production Assistant intern Jasper Moeyaert en DOP Emanuel Vanderjeugd got talking on set and started making early but ambitious plans. A few years later, they decided to make the big jump, and started up their own company. No balls, no glory, that’s the motto. Geronimo grew out to be a successful independent television production company, nominated not once, but three times for an International Emmy Award of Television Arts & Sciences. Making exceptional television programs, stylistically cinematic fiction projects and advertising campaigns and commercials that move people is what Geronimo is all about. Over the years, Geronimo gained a lot of experience abroad on adventurous exploits. Adventure is in our DNA. We aim to make every project as interesting as possible for our audience. We think one step ahead, and go beyond where others give up. You see this in all our work, whether it’s flying a 35-year-old Cessna to Congo or presenting a message from the government about the millennium goals. Rock ’n Roll is part of our philosophy to ensure we never get old nor boring. The Geronimo-adventure has been one hell of a ride since the beginning and we’ve only just begun!