Wendy Bronfin

As CEO, Wendy Bronfin brings deep knowledge and passion for technology-based products rooted in education and health for all ages, from children to the elderly. As a mother and caregiver for a parent with cognitive decline, Wendy shares in BRIGHT’s determination to fight Alzheimer’s disease as a global health crisis.

Immersed in the global startup ecosystem, Wendy recently led product and marketing at Techstars, the worldwide network helping entrepreneurs succeed. She is an executive consultant to leading HealthTech, EdTech, and Smart Home companies creating new product and platform strategies for smart homes, and the future of wellness.

Wendy is a former CEO of CreatorBox, a technology-toy startup and SVP Consumer Products & Marketing at Houghton Mifflin Harcourt and served as GM of NOOK Kids for Barnes & Noble where she led the innovation of the family digital book business.

Wendy holds a BS from Lehigh University, Bethlehem, PA. She is on the Board of Camelback Ventures, and is a founding partner of The Mothers’ Day Movement.