Barbara Sullivan

Barbara Sullivan is an experienced professional in customer success and marketing within the athletics and digital marketing sectors. Currently serving as a Customer Success Manager at DX since June 2025, Barbara previously held the position of Partner Success Manager and Customer Success Manager at Vendr from June 2023 to June 2025. Barbara's tenure at the University of Notre Dame spanned from July 2018 to June 2023, where roles included Assistant Athletic Director for Marketing & Revenue Generation, focusing on marketing campaigns and revenue generation for various sports, and earlier as a Digital Marketing Coordinator. Prior experience includes serving as Director of Women's Lacrosse Operations at The Ohio State University, where administrative tasks and logistical coordination were key responsibilities, and a robust foundation built through various internships and student roles at the University of Notre Dame. Barbara holds a Master’s Degree in Management from the Mendoza College of Business at the University of Notre Dame and a Bachelor’s Degree in Design and Visual Communications.