Jiali Yu

Jiali Yu is a seasoned professional currently serving as Chief of Staff at Flex, focusing on strategy and operations under the Chief Legal and Compliance Officer since May 2024. Previously, Jiali held the role of Director of Strategy at Rokt from February 2021 to April 2024, where key accomplishments included defining company positioning, leading successful funding rounds that increased valuation to $2.4 billion, and acquiring AfterSell to enhance offerings for small-to-medium businesses. Earlier experience includes a position as Senior Manager of Product and GTM Strategy at Yext, where responsibilities involved developing long-term product strategies and supporting new vertical entries, as well as roles at Lloyds Bank and ANZ. Jiali Yu earned an MBA with a focus on Entrepreneurship and Business Analytics from The University of Chicago Booth School of Business and a Bachelor of Commerce in Economics and Finance from the University of Melbourne.