Hugo Lima

Hugo Lima has a diverse work experience across various companies and roles. Hugo is currently working at GetMyBoat as the Design System Ops Lead for Mobile and Web applications. In this role, they are responsible for planning, developing, and managing the design system, as well as conducting UI inventory management and development.

Prior to their current role, Hugo worked as a UI Design Specialist Tutor at CareerFoundry, where they monitored students during classes and assessments, provided support and mentoring, and assessed student progress. Hugo also worked as a Product Tech Lead and Senior UX/UI Designer at Captalys, where they developed new features and a design system for a white label credit system fintech product.

Hugo also has experience as a Product Designer and UI/UX Designer Consultant at TemporadaLivre, where they managed the company's digital products and design system, and as a User Interface Specialist/Design System Ops at SoftExpert, where they developed a design system for a SaaS system with multiple products and languages.

Additionally, Hugo worked as a UX Consultant at People Interactive Brasil, a Product Designer and UX/UI Designer at Digicade Tecnologia Aplicada, an Art Director at Gráfica Etiquetas Pampulha, a UI Designer at COPASA, and an Institutional Designer and Web Designer at Coffey International Limited. In these roles, they were involved in various aspects of design, including interface development, wireframing, prototyping, and design thinking.

Overall, Hugo Lima has a strong background in UI/UX design, design system development, and mentoring/training, making him a well-rounded professional in the field.

Hugo Lima pursued their education in a chronological manner. In 2004, they started their journey by enrolling at Universidade FUMEC - Oficial and completed their degree in Graphic Design in 2009. Following this, from 2010 to 2011, they attended PUC Minas and earned a degree in Pós em Gestão de Branding e Identidades Corporativas, focusing on Branding, Marketing e CRM. In 2012, Hugo pursued a Master of Business Administration (MBA) at FGV - Fundação Getulio Vargas, specializing in Digital Marketing and Communication, which they completed in 2014.

Hugo Lima has also acquired additional certifications to further enhance their skillset. Hugo obtained a certification in Bootcamp Design Ops Strategy from How Bootcamps in May 2022. In August 2021, they completed a certification in UX Metrics 2.0 Product Analytics from Punk Metrics. In April 2021, they undertook a course on How to Lead and Work as a Team from LinkedIn. Furthermore, in March 2021, they earned a certification in Design System Ops from Meiuca Design. Previously, in August 2020, they obtained a certification in Bootcamp UX Design from How Bootcamps. In May 2020, they completed a course on Website Performance Optimization from Udacity. In February 2020, they obtained a certification in Introduction to OKRs from Qulture.Rocks Brasil. Additionally, they completed a course on Web Accessibility from Udacity in February 2020. In October 2019, they earned a certification in SVG advanced from Udemy Brasil. In April 2019, they completed a course on Advanced typography for the web from Origamid. In March 2019, they obtained a certification in Lean UX: SCRUM from Udemy. In January 2019, they completed a course on Design Sprints from Udemy Brasil. Hugo also obtained certifications in Advanced Google Analytics, Copywriting, Inbound Marketing, and Google Analytics Individual Qualification in February 2020. Finally, in May 2019, they completed a certification in Content Marketing from Rock Content.