Fabricio Lima

Fabricio Lima is an experienced UX Designer Manager currently leading product design at Passport since December 2022. Prior roles include Product Design Manager and CX Manager at Dock, where Fabricio focused on aligning products with user and client needs and enhancing service design processes. Fabricio's background also features service design positions at Tribanco and Algar Tech, emphasizing customer experience improvement and team leadership. Fabricio co-founded Why Marketing Assertivo, promoting customer-centric practices and Design Thinking, and held roles in creative direction and web design early in the career. Fabricio holds an MBA in Customer Experience and various degrees in Advertising and Computer Systems.