Yuri M.

Yuri M. has a diverse work experience in product management, user research, and brand management.

Yuri started their career in 2018 as a Brand Manager at Romarketing, where they conducted market and competition analyses and assisted clients in creating their brands.

In 2019, they joined the Laboratory Wonderfull as a CX/UX Research Lead, managing various research projects and mentoring junior researchers. Yuri also facilitated workshops to help clients make informed business decisions based on the research insights.

In 2021, Yuri worked at Alfa-Bank as a CX/UX Researcher, conducting usability testing and user interviews for the redesign of the B2B e-guarantee platform. Yuri also organized workshops for key stakeholders to update the product roadmap based on research findings.

In the same year, they joined VTB as a Product Owner and took part in designing the department's overall product strategy. Yuri conducted user research and validated customer needs for a new B2C onboarding process and employee web-platform.

Yuri's most recent role is a Fintech Product Manager at Rakuten Viber since 2022. Yuri translated user needs and business priorities into product requirements, created user stories, and maintained the product backlog.

Additionally, Yuri has experience as a Product and CX/UX Lecturer & Mentor, conducting workshops and online courses on people-oriented methodologies and frameworks. Yuri also volunteered as a mentor in Product and User Research programs.

In 2022, Yuri became the Chief Product Officer (CPO) at Getplace.io, a seed-stage startup focused on hyper-location analytics for small and medium F&B businesses in the UK. Yuri identified customer needs, validated product hypotheses through user research, and prioritized the product backlog based on user feedback and development efforts.

Overall, Yuri M. has demonstrated their expertise in product management, user research, and brand management throughout their career.

Yuri M. completed a Master's degree in International Business and Management at the Higher School of Economics from 2021 to 2023. Prior to that, from 2017 to 2021, Yuri completed a Bachelor's degree in Economics and Management at the University of London. In addition, from 2016 to 2021, Yuri acquired another Bachelor's degree in Economics and Management from the Higher School of Economics. Before attending the Higher School of Economics, Yuri attended Wayland Academy from 2014 to 2015, although no degree or field of study information is provided for this period.

Yuri also obtained several certifications throughout the years. In 2022, Yuri obtained certifications in Data Analytics with Python from Changellenge >> , Product Management from the British Higher School of Art and Design, and Design and Implementation of the CX Strategy from CX Buro. In 2021, Yuri obtained certifications in Digital Accessibility Course from Kurmak, Change Basics from the School of Changers, Product Management: Go-to-Strategy from the Project Management Club, Professional Scrum Product Owner I from Scrum.org, Product Management from skillsetter.io, and Design Thinking Coach C2 from the Design Thinking Center, Moscow. In 2020, Yuri obtained certifications in Figma from Skillbox and Excel and Google Sheet PRO from Skillbox. Lastly, in 2018, Yuri obtained a certification in the Case School from Changellenge >> , and in 2017, Yuri obtained certifications in Design Thinking and Strategic Marketing from the British Higher School of Art and Design.