Steffen Wulff Petersen

Co-Founder at Sona

Steffen Wulff Petersen has a diverse work experience spanning various roles and companies. In 2008, they worked as a Summer Analyst in the Investment Banking Division at Goldman Sachs, specifically covering Nordic M&A. From 2009 to 2011, Steffen continued at Goldman Sachs in the Nordic ECM team, focusing on notable IPOs such as TDC, Pandora, and Gjensidige. Steffen then moved to Rocket Internet SE in 2011, where they served as the CEO and Founder of Rocket Internet UK until 2015. During this time, they co-founded Catapult, a gig economy marketplace for shift-based work in retail and hospitality. Also in 2015, they co-founded Lazada Group, a leading B2C marketplace in SE Asia, which was later sold to Alibaba for $3.5 billion. Currently, Steffen is the Co-Founder of Sona, a People OS for deskless teams, established in 2021 and backed by prominent investors. Their mission at Sona is to enhance the frontline work experience exponentially. Prior to these ventures, Steffen worked as an Analyst at Polaris Private Equity, focusing on investment screening, transactions, and portfolio companies in Denmark and Sweden.

Steffen Wulff Petersen completed their education history as follows:

From 2007 to 2009, they attended Copenhagen Business School and obtained a Master of Science (MSc) degree in Finance and Accounting.

Prior to that, from 2004 to 2007, they also studied at Copenhagen Business School and earned a Bachelor of Science (BSc) degree in Economics and Business Administration.

Additionally, in 2006, Steffen participated in an exchange program at Thammasat University, focusing on Macroeconomics and Marketing.

Finally, they attended gammel hellerup gymnasium from 2000 to 2003, although specific details about the degree name or field of study are not available.

Links

Previous companies

Goldman Sachs logo
Polaris Private Equity logo
Rocket Internet logo
Lazada logo

Timeline

  • Co-Founder

    July, 2021 - present