Pailin Srichai

Pailin Srichai is a seasoned professional in project management and marketing with extensive experience across multiple sectors, including e-commerce and retail. Currently serving as Senior Project Manager in Business Strategy & Operations at GetYourGuide since September 2022, Pailin previously held the position of Regional Marketing, Brand Campaigns Lead at Shopee, overseeing extensive brand campaigns across seven markets in Southeast Asia and Taiwan. Prior roles include Senior Manager of Ecommerce Conversion & Optimization at Sephora SEA, where Pailin focused on conversion optimization and user journey enhancements, and Regional Category Merchandising Manager for FMCG at Lazada, responsible for health and beauty category strategies. Pailin began a career at Nielsen, providing insights for key FMCG accounts. Educational qualifications include a Bachelor of Business Administration in International Business Management from Chulalongkorn University and further undergraduate studies at the Wisconsin School of Business.