Wouter Blok (He/Him)

Wouter Blok is the current VP of Performance at GetYourGuide. In the last decades, Wouter has worked in marketing leadership roles at various tech start ups and scales ups. As an independent contractor he's been involved in several start ups, like VanMoof, ikbenFrits and Gobear. He's also worked as a consultant, advising large customers for Google and helping CVC capital, in their due diligence for travel targets. As VP digital at Sprint, He has in-housed online marketing and proved incremental effect of online on offline sales in their 5000 stores. As CMO at Coolblue, the Dutch example for customer centricity, he's introduced incrementality testing for display and initiated online first branding. While at Google, he oversaw the partnership with one of the world’s largest and most sophisticated advertisers, Booking.com. Before Google Wouter served as CMO at Deloitte Fast50 finalist EasyToBook.com (acquired by Cheaptickets in 2011) and was a co-founder at search agency ClearSense (acquired by World Directories in 2006).

Some of his coworkers include and Jean-Gabriel Duveau - VP, Brand. Their manager is Emil Martinsek, CMO.