GIADA
Miao (Shirley) Xu has a diverse range of experience in public relations, event management, project management, and communications. Miao (Shirley) has worked at prominent organizations such as GIADA, Yenching Academy of Peking University, Jardine Matheson, UNDP China, New York Times, and CCTV+. Miao (Shirley) holds a Master of Science in Economics and Management from Peking University, a Bachelor of Arts in Journalism from Nanjing University, and Miao (Shirley) participated in an exchange program at the Massachusetts Institute of Technology.
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GIADA
GIADA is a luxury brand born in Milan Italy, with a focus on women's ready-to-wear, leather goods, accessories and more. Its mission is to make both fashion and lifestyle into forms of art. Minimalist, modern and elegant – GIADA conveys a sophisticated simplicity through fine materials and superb craftsmanship. Gabriele Colangelo has been the creative director since 2015.