Hugo A. serves as the Director of Analytics at Giant Spoon, leading a team of analysts and data scientists to provide data-driven insights and strategies for clients across various industries. With over 15 years of experience in web analytics, data visualization, and Google Analytics, Hugo has successfully managed projects that improve the performance of digital platforms and campaigns. Previously, they held roles in business development and analytics at companies including DiMassimo Goldstein, Horizon Media, and Initiative. Hugo is passionate about leveraging innovative analytics solutions to solve business challenges and strives to foster a culture of curiosity and learning within their team. Currently, Hugo is pursuing further professional development at EssenceMediacom.