Gibson
Ailana Soares currently serves as the E-commerce Merchandising Manager at Gibson, Inc., overseeing the sales and management of European websites for multiple brands including Gibson and Epiphone since September 2021. Responsibilities encompass site merchandising, demand planning, and collaboration with various teams to enhance online product visibility and conversions. Ailana's previous roles include E-commerce Coordinator and Specialist at Século XXI Fashion Trading and La Moda, with a focus on website management and performance analysis. Ailana also has experience as a Demand Planner, utilizing sales data and insights for item-level forecasting. Ailana holds a degree in Fashion Design from Unisenai Santa Catarina.
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Gibson
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Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 127 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies.