Michel Djavadi

About GIFI Founded in 1981, Leader on the competitive-priced family and home equipment’s distribution, the French Group GIFI Group has been gaining momentum reaching more than one billion euros in turnover last year, thanks to the involvement of the 5,000 collaborators and 550 stores. To face fierce competition, GIFI created a more human, accessible and local way to serve the consumer with the 2025 goal to double the number of stores and collaborators. Two subsidiaries ensure the sourcing in Asia: GIFI Asia in Hong Kong and Ningbo Gifi Trading in Ningbo and source 60% of GIFI Group’s purchases. The activity is focusing on trading business, sourcing, quality and marketing with 150 staff. About Gifi Asia Limited Gifi Asia Hong Kong Limited was established in 2007, provides sourcing, development, quality control and inspection services to our Gifi Group. Our business covers both Hardgoods including home daily items, home appliances, kitchenware, tableware, home textile, outdoor and indoor furniture, seasonal products, toys, leisure goods, and personal accessories items. We also run a sourcing office in China (Ningbo Gifi Trading Co. Ltd.) which is also deliver the similar service to the Gifi Group. With more than 150 staff in Hong Kong and China, we continue to grow the brand with professional teams.