Sonia Deshaies

Sonia Deshaies is an experienced marketing professional with a strong background in both online and offline advertising. Currently serving as Responsable Marketing Publicité at GiFi, Sonia oversees diverse advertising campaigns across digital and traditional media, managing a team of seven and focusing on strategic and operational marketing. Previous roles include managing traditional media at GiFi and leading multiple marketing initiatives for TUI France, where responsibilities spanned brand management for B2B and B2C markets, media planning, and project management. Sonia holds a Master's degree in Marketing and Communication from Paris-Pantheon-Assas University and a Maîtrise in International Relations from Université Sorbonne Paris Nord.