Kristen Aron

Kristen Aron is a seasoned executive with extensive experience in digital strategy and e-commerce. Currently, Kristen serves as Vice President, Digital at G-III Apparel Group since April 2023, following a role as Head of Merchandising & Site Optimization at Freshly from September 2021 to May 2023. Previous positions include Director of E-Commerce Digital Strategy at Warner Bros. Entertainment and Director of E-Commerce, Licensing & Retail at HBO. Kristen’s career also features significant contributions to Ralph Lauren, where responsibilities included directing a global corporate communications initiative that significantly increased user engagement. Earlier experience includes roles with Wieden + Kennedy, Publicis Modem, and ESPN. Kristen holds a Bachelor of Arts degree in History from Lehigh University.