Our kids are growing up in a society that rarely uses cash. When they grow up, cash will have gone the way of the dinosaurs. So why do we insist on giving them their pocket money as coins and bills? We need to adapt to their world if we’re going to help them build a sustainable future. 

Gimi is an educational app that teaches children and young adults about money. Our award-winning app helps them keep track of their pocket money, earn their own money, and reach their dreams. It’s not always easy to talk about money, but kids who use the app develop a knack for it. Families who use the app together find themselves bringing it up at the dinner table with ease. 

When you’re ready to handle real money you can use the Gimi Open Banking Solution, a feature that connects the childs bank account to the app. With the Open Banking Solution, kids can independently review their purchases but their parents still support and supervise them.

We want the next generation to learn from our mistakes, and with over 1.5 million downloads we’re on the right track but far from our goal. We won’t give up until every child has developed Financial Superskills for life! 

Gimi – Financial Superskills for Life

Philip Haglund

Elin Westerberg

Shidah Ishak

Niclas Blomqvist

Gonçalo Melo de Oliveira

The Leadership Team at Gimi – Financial Superskills for Life is responsible for setting the company's vision, strategy, and product roadmap. The team, which includes the Founder & CEO, Chief Product and Technology Officer, Chief Strategy Officer, and Founding Partner, works collaboratively to guide Gimi in its mission to revolutionize financial education for children. They ensure that the company's goals align with its core mission of equipping the next generation with essential financial skills through innovative app-based solutions.

Leadership Team

About

Team members

Other teams at Gimi – Financial Superskills for Life

Product and Development Team