Fredrica Enström

Fredrica Enström is an experienced professional in the fashion retail industry, currently serving as an Assistant Buyer at Gina Tricot since May 2023. Previously, Fredrica held the position of Buyer Assistant at Lager 157 from June 2021 to May 2023. Earlier roles include Direktris/designer for private label at Wänerstedt AB and various e-commerce roles at Erikshjälpen Second Hand and Nobo Design. Fredrica also gained experience as an Assistant Buyer during a stint at H&M, where responsibilities included sales analysis and campaign management. Earlier in their career, Fredrica worked as a Sales Associate at ICA Gruppen and completed an internship in Influencer Marketing at NA-KD.com. Fredrica holds a Bachelor's degree in Textile Management and Business Administration from The Swedish School of Textiles and completed an exchange semester in Marketing & Luxury Brand Management at INSEEC Grande Ecole.