Irune Yarza Azpilicueta

Irune Yarza Azpilicueta is a seasoned professional with extensive experience in brand management and marketing within various industries. Currently, Irune serves as the Director of Regional Treasury of Gipuzkoa at Gipuzkoa Provincial Council since January 2021. Previously, Irune worked at Pernod-Ricard from April 2016 to January 2021, holding the position of Senior Brand Manager - Global Marketing, focusing on brand communication strategies and awareness for Campo Viejo. Earlier roles include Brand Strategy Marketing Manager at Procter & Gamble for Lindor Ausonia, Product Manager at Arbora & Ausonia, and Socioeconomic Analysis Consultant at IKEI research & consultancy. Irune holds a Master’s degree in Finance and Accounting from the University of Deusto and has also studied at Uppsala University through an Erasmus Exchange Program.