Laird Frazier

Laird Frazier has extensive experience in marketing within the pharmaceutical sector, currently serving as the Global Marketing Director for GSK since July 2014, focusing on the Pneumococcal Franchise. Previous roles at GSK include Marketing Director for Shingrix, where Laird aimed at retail strategy and life cycle management, as well as Consumer Marketing Lead for Shingrix, responsible for consumer activation strategy and direct-to-consumer campaign execution. Laird began career development in GSK's Future Leaders Program, rotating through various roles including Primary Care Sales and R&D Portfolio Analytics. Prior marketing experience includes internships at Unilever, where retail strategies were developed around NCAA sponsorship, and Circulo Inmobiliario Meridiana, along with a sales internship at Altria. Laird holds a Bachelor's Degree in Marketing from Penn State University, obtained in 2014.