Paulo Amaral

Paulo Amaral has extensive experience in digital marketing and operations, holding prominent positions at leading companies within the pharmaceutical and technology sectors. At GSK, Paulo served as Global Omnichannel Marketing Lead for the Herpes Zoster Vaccine and MultiChannel Marketing Director for Latin America & Caribbean from October 2014 to August 2017. Prior to this, Paulo spent nearly seven years at Merck, focusing on multi-channel marketing strategies for Latin America. Earlier experiences include serving as Digital Operations Director for IDG Brazil, where Paulo led digital transformations to drive revenue growth, and managing consumer marketing for RealNetworks in Latin America, overseeing product localization and launch initiatives. Paulo co-founded IDG Now! Brazil and possesses strong educational credentials in Internet, Marketing, and E-Commerce from the University of California, Berkeley, and has pursued advanced studies at USP - Universidade São Paulo.