Nataliia Safronova

Nataliia Safronova has a diverse work experience spanning over various roles and industries. Nataliia started their career as a Market Research Analyst at Ales Ltd., where they developed and implemented a successful multi-channel GTM strategy for a new cosmetic brand. Nataliia then served as a Brand Manager at Cosmetic-City Ltd. and as a Lead Economist at Raiffeisen Bank Aval.

In 2009, Nataliia joined the Export-Import Bank of the United States as a Financial Support Associate. Following this, they held multiple positions at ATPCO, starting as a Business Analyst and progressing to become a Senior Market Analyst, Product Marketing Strategist, and finally, a Manager of Product Marketing, Team Lead. Nataliia led cross-functional teams, partnered with industry partners, and managed various marketing initiatives, including go-to-market strategies, product launches, campaigns, and demand generation.

From 2021 to 2023, Nataliia worked at Sogolytics as a Director of Product Marketing. Nataliia was responsible for core product marketing frameworks, sales enablement, content strategy, and growing the new brand presence. Nataliia utilized various marketing strategies to expand the sales pipeline, including virtual and in-person events, partner programs, and storytelling.

In 2023, Nataliia will join GBTA as a Director of Product Marketing. Their extensive experience in product marketing and strategic leadership positions their well for this role.

Nataliia Safronova holds a Master's degree in Business/Managerial Economics from Taras Shevchenko National University of Kyiv, which they obtained in 2005. Prior to that, they earned a Bachelor's degree in Business/Managerial Economics from the same university in 2003. In addition to their formal education, they have obtained certifications in Negotiations fundamentals from Coursera (year not specified), Airline Digital Retailing from Diggintravel in 2020, and is a member of AIPMM The Association of International Product Marketing and Management since 2013.