Prakriti Choubey

Prakriti Choubey is a professional in the fashion industry with a focus on sustainable and innovative practices. Currently serving as a Next Gen Assembly Member at Global Fashion Agenda, Prakriti engages in discussions about the future of ethical fashion, representing marginalized voices to significant stakeholders. As the Founder and Creative Director of Avatirna, a pioneering phygital venture that combines Indian heritage with digital twin technology, Prakriti has successfully secured funding from the University of the Arts London. Previous experience includes key roles in design and development at KGL and Arvind Limited, and leadership in marketing strategies for the Fashion Design Council of India. Prakriti holds a Master’s degree in Fashion Entrepreneurship and Innovation from the London College of Fashion, complemented by a Bachelor’s degree in Knitwear & Fashion from the National Institute of Fashion Technology Delhi.