William J. Birch was the Executive Vice President and Director of Retail Banking for Glendale Federal Bank (prior to its merger with California Federal Bank) where he was responsible for retail banking, sales, lending, and operations. Before Glendale Federal Bank, Bill spent eight years at First Interstate Bank as an officer in marketing, sales, and human resources. Throughout his banking career he was an active member of the American Bankers Association, the Consumer Banking Association, and the American Management Association. Bill attended the University of Michigan Business School where he holds an Executive MBA degree.
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