Danny Peace

Commercial Agency Director

Danny Peace is an accomplished commercial leader with extensive experience in the media industry. Currently serving as the Commercial Agency Director at Global since August 2019, Danny oversees a team of 30 and manages relationships with agency and specialist customers within Group M, while also leading initiatives across audio, radio, and digital platforms. Previously, Danny held the position of Group Business Director at Global, focusing on the audio business for Group M. Prior experience includes a notable tenure at Channel 4 from 2006 to 2019 in various senior roles, such as Agency Principal, where Danny managed over £300 million in business, and strategic sales positions that emphasized innovative campaign creation. Danny's career began at ZenithOptimedia as a TV Buyer, following a Bachelor of Arts degree in Business Studies from The University of Sheffield.

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