Guilherme Abad Figueiredo

Guilherme Abad Figueiredo possesses extensive experience in marketing and product management across various sectors in Latin America. Currently serving as Marketing Director for Brazil and Latin America at Globalstar since October 2014, responsibilities include overseeing marketing strategies, competitive analysis, advertising campaigns, and social media management. Prior roles include Regional Product Management Coordinator at BASF, where coordination of product management activities for Performance Additives and related markets was key, and Marketing and Product Management Sr. Analyst, focusing on marketing performance analysis and pricing strategies. Earlier experience at Cognis involved monitoring marketing indicators and supporting internal sales processes. Guilherme holds an MBA in Gestão Empresarial from Fundação Getúlio Vargas and a Bachelor’s degree in Administração Mercadológica from ESPM Escola Superior de Propaganda e Marketing.