Oscar Soriano Mullor Adweek Nyc

Oscar Soriano Mullor is the Founder and CEO of Play the Game Agency, established in December 2016, focusing on innovative communication and marketing solutions for traditional brands aiming to engage new generations. Oscar also serves as an esports consultant for Enquire, providing expertise in esports and video games since February 2021. As a founder of La Línea Publicidad, Oscar specializes in non-traditional marketing and activation strategies since December 2006. Additionally, Oscar has held academic positions as a lecturer in various institutions, sharing knowledge on sponsorship, marketing, and esports management. Oscar's mentorship experience includes guiding startups such as TruckerWall and Cooperstown. Oscar's educational background features degrees related to effective communication in esports, digital communication, video game design, and business, complemented by a Metavers Business Certificate from Universidad Complutense de Madrid.