Álvaro Orlando Cote Estévez

Álvaro Orlando Cote Estévez is a seasoned digital marketing strategist with extensive experience in the banking sector, specifically within Bancolombia, where roles have included Digital Marketing Strategist Senior at Globant and Digital Marketing Analyst at Adbid. Previous positions include Account Manager at sancho bbdo and Country Account Manager at Séntisis, focusing on digital conversation analysis, netnography, and audience understanding across social media platforms. Cote Estévez has also worked in media intelligence and customer service roles, contributing to strategic communications for various organizations, including government entities. Education includes a degree in Journalism from Politécnico Grancolombiano.