Nicci Valdez is a Marketing Manager at Globe Telecom since February 2011. Nicci is responsible for managing Globe Prepaid’s and TM's Rewards Programs, Customer Engagement and Retention Strategy Creation, Competitive Activity and Customer Behavior Analysis, Financial Projections, Advertising and Promotions Budget Management, Communications Initiatives, Rewards Offer and Pricing, and Co-marketing Efforts. Prior to this, Nicci worked as an Assistant Marketing Manager at Splash Corporation where Nicci was in charge of the Brand Activation process and served as the author of the Activation Briefs and Execution Plans for the company’s major categories. Nicci holds a BS in Business Economics, Business Administration, Economics, and Marketing from the University of the Philippines.
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