Samantha Yanks

Brand Strategy at GlossWire

Samantha Yanks has a diverse and extensive work experience in the publishing industry. Samantha is currently serving as the Editor-in-Chief at Westport Magazine. Prior to this role, they founded The Connecticut Edit, a platform focused on news, reviews, and stories in Connecticut. Samantha also established Samantha Yanks Creative, where they served as Founder and CEO.

In 2019, Yanks worked as the Chief Brand Officer at ID Brands LLC. Samantha played a significant role in developing and executing brand strategies.

Before that, Yanks spent a considerable amount of time at Modern Luxury, where they held the position of Editor-In-Chief for Hamptons and Gotham Magazines. During their tenure, they showcased their talents in creating and executing the vision for 13 issues of Hamptons Magazine yearly. Yanks also developed relationships with high-profile contributors, hosted events, and leveraged their personal brand to cross-promote initiatives across various media platforms. Additionally, they made appearances on popular television shows and acted as a brand ambassador for American Express, Tory Burch, and others. Yanks even designed a jewelry line for Jennifer Miller boutiques.

Furthermore, Yanks worked as the Fashion, Beauty, and Accessories Director for the Niche Media family of magazines, where they managed a team and budgets for multiple publications. Samantha also covered Fashion Week twice a year.

Yanks began their career at Vogue as an Associate Accessories Editor and later held the roles of Accessories Editor and Senior Accessories Editor at O, The Oprah Magazine. Samantha played a crucial role in determining trends and content for fashion coverage.

Overall, Samantha Yanks has demonstrated their expertise and leadership skills through their various roles in the publishing industry.

Samantha Yanks began their education in 1981 at The Hewitt School, where they studied until 1994. Samantha then attended Tulane University from 1995 to 1999, earning a Bachelor of Arts degree in Journalism and Political Science. Samantha later returned to Tulane University to obtain another Bachelor of Arts degree, this time in Journalism and Political Science. The specific dates for this second degree are not provided.

Links

Previous companies

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Timeline

  • Brand Strategy

    June, 2021 - present

  • Vice President, Brand Strategy

    April, 2021

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