Hicham Filali Amine

Hicham FILALI AMINE is an experienced professional in sales, growth, and digital transformation with a strong background in revenue management and finance. Currently serving as the Head of Sales and Growth at Freterium since May 2022, Hicham previously held the position of Director of Digital Transformation at LabelVie, focusing on enhancing shopper experience in Morocco. Hicham's experience also includes roles at HEINEKEN MÉXICO as a Trade Spend Manager, and various positions within The HEINEKEN Company, advancing from a Revenue Management Analyst to a Controller. Prior experience includes work as an M&A Analyst at Cambon Partners, specializing in mid-market advisory for the technology sector, and as a Junior Auditor at Ernst & Young. Hicham holds a Master's degree in Corporate Finance from NEOMA Business School.