Traci Soward

Traci joined Gluware in April of 2022 and leads global marketing. She is a seasoned and award-winning marketing and business development executive with over 25 years of successful experience driving breakaway-led growth throughout the technology industry.

Traci has held numerous key leadership positions with global industry leaders such as Cisco, WebEx, and Intel. She has pioneered new revenue models, invented partner programs that dramatically expanded addressable markets, and created marketing capabilities that achieved record-breaking results in revenue, adoption, and retention. Traci’s many passions include digital disruption, social entrepreneurship, and flower farming.