Brad Peters is the current CEO of Scoop Analytics, a business application company designed to monitor, track, and visualize data across an organization. In 2005, Peters founded and served as CEO of Birst, which focused on high-end machine-learning-based analytical applications within the financial services sector. He served in this role until Birst was acquired by Infor, where he then transitioned to Senior Vice President and General Manager of Analytics and Business Intelligence. Peters continued to run the large, high-growth, fully multi-tenant SaaS business while managing the core BI, Analytics, and AI product families at Infor until 2019. Before Infor and Birst, Peters served as Senior Director of Analytics at Oracle, where he managed Siebel Systems, which is now Oracle’s BI platform.