Bernice Sibucao

Senior Manager And Deputy Head Of The Digital Strategy And Innovation Lab at GMA Network, Inc.

Bernice Sibucao is a seasoned professional in digital media strategy with extensive experience at GMA Network, Inc. since November 2012, currently serving as Senior Manager and Deputy Head of the Digital Strategy and Innovation Lab, where responsibilities include leading news product development for platforms like TikTok and Instagram Reels, and overseeing a team focused on AI-driven content creation tools. Previously, Bernice headed the Digital Video Lab, managing the production of original video and podcasts to enhance audience engagement and monetization. Additional roles include Assistant Social Media Manager and Senior Social Media Producer, focusing on boosting viewership and engagement across various GMA Public Affairs programs. Since January 2023, Bernice has also contributed as Secretary for AAJA-Asia, promoting events and initiatives within the organization. Bernice holds a degree in AB Communication, Journalism from Ateneo de Manila University.

Location

Parañaque City, Philippines

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GMA Network, Inc.

GMA Network, Inc. is the Philippines’ leading broadcasting company, which produces the most innovative, most trusted, and top-rating TV programs. Also known as the Kapuso Network, GMA brings superior Entertainment and responsible, unbiased, and timely delivery of comprehensive and accurate News and Information to Filipinos anywhere in the world – through its TV, radio, online platforms and wide array of other media-related ventures: program syndication, film production, music publishing and distribution, set design, audio-visual production, and new media. Based on Nielsen TV Audience Measurement data from January to December 2022, GMA Network’s combined people net reach including GTV and its other digital channels was at 96 percent or 78 million viewers in Total Philippines. Headquartered in Quezon City, GMA operates a network of 98 TV stations and 21 radio stations throughout the country. Officially listed on the Philippine Stock Exchange in 2007, GMA Network, Inc. is regarded as one of the most notable organizations that promote sustainability in the country, being the first media and broadcasting company in the Philippines to sign with the United Nations (UN) Global Compact.


Industries

Headquarters

Philippines

Employees

1,001-5,000

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