Bernice Sibucao

Bernice Sibucao is a seasoned professional in digital media strategy with extensive experience at GMA Network, Inc. since November 2012, currently serving as Senior Manager and Deputy Head of the Digital Strategy and Innovation Lab, where responsibilities include leading news product development for platforms like TikTok and Instagram Reels, and overseeing a team focused on AI-driven content creation tools. Previously, Bernice headed the Digital Video Lab, managing the production of original video and podcasts to enhance audience engagement and monetization. Additional roles include Assistant Social Media Manager and Senior Social Media Producer, focusing on boosting viewership and engagement across various GMA Public Affairs programs. Since January 2023, Bernice has also contributed as Secretary for AAJA-Asia, promoting events and initiatives within the organization. Bernice holds a degree in AB Communication, Journalism from Ateneo de Manila University.