Jared Aeschbach

Jared Aeschbach is a seasoned professional in brand partnership strategy and activation, currently serving as a Senior Account Director at GMR Marketing since June 2014. At GMR Marketing, Jared has led the strategy and activation for two NFL naming rights deals, supported numerous brands in partnership evaluation processes, and contributed to new business development for agency pitches. Previous roles include Account Director and Account Supervisor, where Jared successfully managed extensive partnership portfolios across multiple major sports leagues, improved asset values, and enhanced partnership awareness. In addition to industry experience, Jared serves as an Adjunct Business Professor at the University of Wisconsin-Milwaukee, teaching courses in sports marketing and negotiation. Educational qualifications include an MBA in Marketing from the University of Wisconsin-Whitewater and a Bachelor of Science in Marketing from the University of Wisconsin-La Crosse.