GMS (Golf Marketing Services)
Sam Elder is a seasoned professional in the sports marketing and journalism industry, serving as Co-Chief Executive Officer and Director at Golf Marketing Services since February 2011. Sam has progressed through various roles, including Account Director and Account Manager, and has extensive experience in public relations and social media strategy. Prior to this, Sam worked as a Freelance News & Features Writer for Sport.co.uk, covering a broad range of sports. Sam gained early experience as a Sports Intern at CNN and The Sun Newspaper in 2007 and 2008. Academic credentials include a 2.1 degree in American & Canadian Studies from the University of Nottingham and a NCTJ Post-Graduate Diploma in Multimedia Journalism from News Associates.
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GMS (Golf Marketing Services)
GMS is a full-service marketing agency specialising in the areas of golf, events, lifestyle, leisure and tourism. As the largest independent marketing agency in golf, GMS is headquartered just north of London, and with offices in Singapore and Lisbon, our heritage is in the golf industry representing some of the game’s most recognisable and respected brands, rights holders, governing bodies, clubs, resorts and destinations. Since our inception we’ve diversified into broader digital categories and with the game of golf still at our core, we’re now proud to fulfil a wide variety of marketing briefs for our clients. The agency and its 18 members of staff service clients across the marketing sphere, with specific internal teams focussing on the areas of PR, advertising, partnerships, creative services, social media and production. As a rule, we are very selective about the partners we work with; limiting our partners at any one time with firm competitive boundaries to ensure exemplary levels of service. We do not take on short term projects. We believe our focus on delivery is the reason for our clients’ unwavering trust in us, our unmatched client retention record and for our continued growth as an agency. We like to keep all our work in-house and controlled by people that our clients trust.