Melanie Baldwin

Melanie Baldwin is an experienced marketing and merchandising professional with a robust background in eCommerce and international retail. Currently serving as an International Associate Merchant at GNC, Melanie specializes in product expertise and support for franchisees across more than 40 countries. Prior roles include eCommerce Associate Category Merchandiser at DICK'S Sporting Goods, where responsibilities encompassed developing online sales strategies and enhancing site experiences. Melanie has held various positions focused on content and digital marketing, including roles at Pittsburgh Wine Festival and Media Legacy, contributing to brand growth and social media engagement. A graduate of the University of Pittsburgh-Johnstown with a Bachelor of Science in Marketing, Melanie has demonstrated strong analytical and collaborative skills throughout a diverse career in both educational and corporate environments.