GoApptiv Private Limited
Anindya Dey is an experienced business manager with a strong background in sales and team leadership in the pharmaceutical industry. Currently serving as Zonal Business Manager at GoApptiv since October 2021, Anindya has previously held significant roles such as Regional Business Manager at FUSION HEALTH CARE PVT LTD and Regional Business Manager at Pfizer Limited, where responsibilities included achieving sales targets and developing high-performing teams. Anindya's career spans over two decades, with additional experience as a Sales Manager at Biocon and various managerial roles at Pfizer Limited, showcasing a consistent record of promotions and success in sales management. Educational qualifications include an Executive Professional Program in Transformational Leadership from the Indian Institute of Management, Ahmedabad, and an MBA in Marketing from IMT Ghaziabad.
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GoApptiv Private Limited
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GoApptiv is revolutionising the healthcare and pharmaceutical space in India with its unique ‘phygital’ model that provides quality healthcare access to extra-urban and rural India. Our platform aims to drive agile market access, optimise patient experiences, deliver organisational growth and empower every stakeholder in the healthcare ecosystem. With our combination of proprietary technology and on-ground field force, we have been able to reach: 27 States, 200,000+ villages, 3,424 markets, 3,100 Tehsils, 618 districts. The Indian Healthcare Industry is at the cusp of a “digital revolution”. However, while physicians and patients are individually adapting to ‘digital’, healthcare companies have been slow to embrace innovation. Traditional pharma companies tend to implement digital solutions in silos, and even these limited efforts are focussed solely on urban markets. The reason for this is that, extra-urban and rural markets are extremely fragmented and highly unstructured, therefore setting these companies back with significant costs (major entry barrier). GoApptiv has taken a lead in developing “smart-shared platforms” that address this gap. Our end-to-end solutions provide the digital infrastructure required to enable pharma companies to expand their footprint with cost efficiency and speed to market by leveraging economies of scale.