Evie Murphy

Evie Murphy is a Brand Manager at pladis Global, overseeing brands such as Godiva in the Americas since August 2022. Previously, Evie held the position of MBA Candidate at the Yale School of Management, serving as Co-President of the Marketing Club and consulting for Colgate-Palmolive on innovation in sustainable skin cleansing. During an MBA marketing internship at Mattel, Evie developed a media strategy for the adult collector brand and collaborated on charity initiatives. Prior experience includes various roles at Generator Media + Analytics, where Evie managed advertising strategies for clients like Perdue Chicken, utilizing programmatic ad buying and improving media cost efficiency. Educational qualifications include an MBA in Marketing from Yale and a Bachelor's degree in Sociology and Psychology from Cornell University.