Goguma
Drew Shives is a seasoned professional with diverse experience spanning cognitive science, data analytics, and culinary arts. Currently serving as Founder & CEO of Goguma since September 2023, Drew has also pursued a PhD in Cognitive and Comparative Psychology at The Graduate Center, City University of New York, since August 2021. Previous roles include Senior Data Scientist at Zenith, where Drew developed propensity models for improved customer targeting, and Data Scientist at Marina Maher Communications, leading a team to extract insights from unstructured data. Earlier career highlights include managing teams and training programs in marketing analytics at Kepler Group and experience in various culinary positions, showcasing a strong foundation in both analytical and creative fields. Drew holds a Bachelor of Arts in Economics from Gettysburg College.
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Goguma
Goguma is your AI-powered communications and advertising assistant, providing the knowledge and experience of working with a leading agency for a fraction of the cost. Using the power of large language models, Goguma learns about your business or brand from its name and a description. It is able to recommend audience personas to target, key messages and media to reach them, budget allocations and ROI projections for new campaigns, and much more. Whether you are a local business owner, an independent creator, a Fortune 500 brand, or somewhere in between, Goguma can help you better understand who you should be reaching, how, and why.