Jennifer Smith

Jennifer Smith (Smuck) is a seasoned professional with extensive experience in sales, marketing analytics, and media planning. Currently serving as the Sales and Marketing Analytics Director at GOJO since May 2024, Jennifer leads a team focused on business technology strategy and customer engagement. Prior to this, Jennifer held various leadership roles at BrandMuscle, notably as VP Insights & Analytics, where the establishment of a global data science team was a significant achievement. Additionally, Jennifer's background includes teaching business and marketing at Cleveland State University, managing digital marketing projects at Codesummit, and directing analytics at Zig Marketing. With a BA in Radio and TV Production from The George Washington University and an MBA in Accounting and Finance from Indiana Wesleyan University, Jennifer possesses a robust educational foundation that complements a diverse career in media and analytics.