Frederick Lecoq

Frederick Lecoq has a diverse and extensive work experience in various marketing and leadership roles. Frederick started their career as a Key Account Manager at SCA - Hygiene and Forest Products Company in 1999. Frederick then moved on to Nokia, where they served as a Marketing Director and successfully managed the brand, introduced the Demand Creation Process, and achieved significant market share growth. After that, they joined Microsoft as a Marketing Director, where they established sales and trade agreements and built a successful sales organization. Frederick also worked at LG Electronics as Vice President Marketing Global Digital & Brand strategy, leading the company's global digital marketing transformation. Frederick served as Vice President Marketing and e-commerce at FGL Sports Ltd and later Canadian Tire, overseeing brand development and strategy for various divisions. Before that, they held the role of Chief Operating Officer for Officiel-des-Vacances.com at Voyage Prive. Frederick also worked as a Marketing Director at AramisAuto.com and held leadership positions at Golf Town and Sporting Life Group. Overall, Frederick Lecoq has proven expertise in marketing, brand strategy, e-commerce, and leadership.

Frederick Lecoq completed their Baccalaureate with distinction in Mathematics at Lycee Saint Joseph Reims from 1986 to 1990. Following that, they pursued a Master's Degree in Sales & Marketing at NEOMA Business School from 1993 to 1996. Frederick obtained another Master's Degree in Sales and Marketing from the same institution during the same time period.