Miki Lai

Miki Lai is a seasoned professional with extensive experience in strategic planning and analytics across the Asia Pacific region. Currently serving as the Director of Strategy at Golin since December 2015, Miki leads efforts to enhance the APAC business through evidence-based thinking and data-driven insights, collaborating with teams in major cities such as Shanghai, Beijing, Taipei, Hong Kong, and Singapore. Previous roles include APAC Senior Strategist, where Miki contributed regional expertise after a five-year focus on the China market, and Planning & Analytics Lead for China, emphasizing research and stakeholder management. Earlier experience includes positions as a Marketing Planner at APD., a Marketing Analyst at Superbla!, and a Social Media Research Analyst at Brandtology, highlighting a strong foundation in market analysis and consumer insights. Miki holds a Master's degree in Communication and Media Studies from East China Normal University and a Bachelor's degree in Broadcasting from Universiti Tunku Abdul Rahman.