Bas van Leeuwen

Bas van Leeuwen has a diverse work experience spanning multiple industries. Bas currently holds the position of CMO - Chief Marketing Officer at Gen25, where they are responsible for developing the marketing strategy and activation of Gen25 and its products. Bas has also successfully repositioned Gen25 as a challenge-driven technology partner in the Salesforce ecosystem. Prior to Gen25, Bas was the CMO at GoMeddo, where they focused on developing marketing strategies and value propositions centered around data-driven solutions and personalized user experiences.

Bas has a strong background in business development and marketing. Bas served as the Director of Business Development - Data Science & Entrepreneurship at Jheronimus Academy of Data Science, where they were responsible for partnerships and marketing strategies. Bas'srole involved the development and activation of new data science business propositions. Before that, Bas worked at IJK as a Commercial Manager, where they focused on expanding the company as a SaaS digital solutions platform provider.

In addition, Bas has held several roles at Driessen HRM, including Program Manager, Senior Marketing Advisor, and Marketing Advisor. During their time at Driessen HRM, they worked on market development and expanding the company's presence in the healthcare sector. Bas also played a key role in optimizing cross-selling efforts and developing marketing strategies for the organization.

Earlier in their career, Bas worked as an Account Manager at Gleijm & van der Waart, where they managed a diverse portfolio of accounts, ranging from retail to B2B. Bas also worked as an Account Manager at Verwegen Communicatie / VVO2, where they were responsible for managing accounts and providing brand consultancy.

Bas started their career as an Account Executive at Scheepens reclame adviseurs, where they worked on various accounts, including retail and B2C clients. Bas gained experience in national TV campaigns, advertisement campaigns, and brand activation.

Throughout their career, Bas has demonstrated expertise in developing marketing strategies, creating value propositions, building partnerships, and optimizing business operations. Bas has a strong focus on data-driven solutions and has successfully repositioned organizations to achieve their goals.

Bas van Leeuwen has a strong education background in marketing and business strategy. In 2000, they obtained a Bachelor's degree from Fontys University of Applied Sciences with a specialization in HEAO-CE, differentiatie SPECO. This laid the foundation for their career in marketing. In 2011, they pursued a Master level degree in NIMA C - Marketing & Strategy from NIMA, Nederlands Instituut voor Marketing, which they completed in 2013.

To further enhance their skills and knowledge in the field, Bas undertook additional certifications. In 2014, they obtained the NIMA-C certification from NIMA, Nederlands Instituut voor Marketing. This further strengthened their expertise in marketing.

Bas van Leeuwen's dedication to professional growth continued with a focus on business strategy and innovation. In 2016, they attended an international executive course at the London Business School, where they studied the development of strategy for value creation. The following year, in 2017, they completed a program in Business & Design Thinking at the London Business School, further expanding their knowledge in these areas.

In 2018, Bas van Leeuwen participated in the Masterclass Digital Marketing Management at NIMA, Nederlands Instituut voor Marketing, which provided him with valuable insights into the digital marketing landscape. As a continuous learner, they also completed a program at NIMA in 2019, although the specific details of the program are not provided.

Overall, Bas van Leeuwen's education history showcases a strong foundation in marketing, with additional focus on business strategy, innovation, and digital marketing management. Bas'svarious degrees and certifications demonstrate a commitment to professional development and staying up-to-date with industry trends and practices.