Tim Reed

Tim Reed joined Nitro in 2023 as Interim CEO. In addition to his role at Nitro, Tim serves as Managing Director of Potentia Capital, an Australian private equity firm that invests in and grows local software businesses. He is also the President of the Business Council of Australia (BCA), a role he assumed in 2019, having sat on the BCA Board since 2017.

Prior to Potentia, Tim spent 12 years as CEO of MYOB, a leading provider of online accounting, payroll and tax solutions to SMEs and their advisers. During Tim’s tenure, MYOB was regularly named as one of Australia’s most innovative companies, was awarded the prestigious Canstar award for a best in category product, doubled team engagement, and saw small business subscribers grow eightfold to over 800,000 and enterprise value grow sixfold to over $2.5bn.

In earlier years, Tim’s career spanned the markets of Asia, Europe and the USA, including eight years in Silicon Valley. During this time, Tim was a Founding Member of the Internet Advertising Bureau where, along with other internet pioneers, he wrote the first set of advertising measurement standards for the web.

Tim holds a Master of Business Administration from Harvard Business School, where he graduated as a Baker Scholar, and a Bachelor of Commerce from the University of Melbourne, where he graduated with first class honours in Economics.